Protecting the privacy of data is a responsibility that we at LIBE take it very seriously, which is why we have prepared this Privacy Policy to make understand our users how we collect, use and safeguard the personal data provided to us via website and mobile application. This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third party. By downloading, accessing or using our websites and LIBE mobile application or providing information to us in connection with our website or mobile application, the user acknowledges hereby that they have read and understood the terms and conditions of this Privacy Policy.


LIBE is a product of Eficaz Technology Solutions Limited having its office at Accelerate Places, The Poynt, 45 Wollaton Street, Nottingham NG1 5FW, UK. LIBE operates as a service that enables user to research, find and book travel activities worldwide. The services are made available through two LIBE mobile application, one for the Customers and the other for Agents, Guides and Service Providers.


As part of our business, we collect as well as process personal data in many ways. The personal data that we collect from you may include, but is not limited to: your name, email address, postal address, phone number, billing information, reservation details and other information you may provide about yourself to our site as well as mobile app. You can choose not to provide personal data to us but certain personal data would be required in order for you to receive booking confirmations and other offerings from LIBE, and to enjoy benefits of being a registered member.

We receive and store any personal data you enter on our websites or App in a secured way. In order to avail our services, it is necessary for you to disclose personal data, including your name, address, email address, phone number, credit card details and other personally identifying information. If you do not provide personal data when availing our services, we cannot confirm your booking. In some instances, you may also provide personal information of others for availing services for them through our website or App, it is your sole responsebility to obtain consent from them, in such cases.

When you use our Mobile App, we will collect information about your location with your consent if your Device has been configured to send such information to the Application via the privacy settings on that Device, or if you have uploaded photos tagged with location information. For example, we will use your location to show the activities or guides near you when you are travelling. You can change the privacy settings of your Device at any time in order to turn off the functionality to share location information with the Application. Please note that turning off location sharing may affect certain features of our App.


We use the personal data that we collect about you only for specific purposes. This includes, but is not limited to, offer our services, to manage your registration and account, including your access to and use of our App and to publish your reviews, ratings and photos, communicate with you about your account or use of our services, to respond to, or follow up on, your comments and questions, notify you about changes to our terms or privacy policy, ask you to leave a review, operate and improve our services, personalize your experience, notify you about promotions and special offers, protect, investigate and deter against fraudulent, unauthorized or illegal activity, administer and protect our business and to resolve disputes or troubleshoot problems.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  1. Where we need to perform the contract we are about to enter into or have entered into with you.
  2. Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
  3. With your consent.
  4. Where we need to comply with a legal or regulatory obligation.

We may send to you marketing emails with information about our deals, offers and other special promotions that we believe might be valuable, interesting as well as informative. You will receive marketing messages from us if you have given your consent or if you have availed our services and have not opted out of receiving marketing messages. If you are no longer interested in receiving future email marketing communications from us, you may please unsubscribe at any time by following the directions and link included in each email marketing message. Please note that, even if you opt out of receiving future marketing communications from us, we will still continue to send to you emails regarding your bookings, and regarding administrative and service-related information such as changes to our terms, conditions and policies. We reserve the right to send you other communications, including service announcements and administrative messages, without offering you the opportunity to opt out of receiving them.


We may store the contributions and submissions you make to LIBE, including but not limited to, your reviews, photos and ratings, publicly display of your Content on our websites and Applications, display it to other users and use it for promotional purposes. Note that if you include personal data in your Content, it can be used and viewed by others. We are not responsible for the information you choose to include in your Content. LIBE may share your personal data with other parties such as service providers who work on behalf of us. If we sell or divest our business or any part of it, and your personal data relates to such sold or divested part of our business, or if we merge with another business, we will share your personal data with the new owner of the business or our merger partner, respectively. If we are legally obliged to do so, we will share personal data to protect our customers, the site, as well as our company and our rights and property. Some of the personal data we collect is shared with our service providers and Guide, who are directly involved in fulfilling the services offered by us. We only provide them with the necessary information (e.g., your hotel name for pick-ups and drop-offs, your name & email address, etc.).

We may also share or disclose personal data if we believe, at our sole discretion, this to be necessary: to comply with legitimate and enforceable subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us; to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of LIBE, our users, or others; and in connection with our Terms of Use or other agreements; following a corporate transaction, such as divestiture, merger, acquisition, consolidation or asset sale, or in the unlikely event of bankruptcy; with law enforcement agencies and other governmental bodies (if we are legally obliged to do so).


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure or your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


You can check, supplement and update the information you have provided to us, or you can choose to close your account at any time. If you decide to close your account, we will deactivate it, and delete your profile information and your reviews from view. We will send you an email to confirm your request. Remember that once your account is closed, you will no longer be able to login, access your personal information. You can however, open a new account at any time.

You can change your marketing preferences at any time.

In accordance with applicable law, you may also have the right of access, the right of rectification, the right to erasure, the right to restriction of processing, the right to data portability and the right to object. Please find below more details and information on how and when you may be able to exercise your rights. Where such rights exist, we will respond to your request within one month, but have the right to extend this period with two months.

In accordance with applicable law, you may have the following rights with regard to your personal data:

  1. The right to request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  2. The right to request to correct your data if they are inaccurate. You may also supplement any incomplete data we have, taking into account the purposes of the processing.
  3. The right to request deletion of your personal data if:

your personal data is no longer necessary for the purposes for which we collected or processed them; or

you withdraw your consent if the processing of your personal data is based on consent and no other legal ground exists; or

you object to the processing of your personal data and we do not have an overriding legitimate ground for processing; or

your personal data is unlawfully processed; or

your personal data has to be deleted for compliance with a legal obligation.

  1. The right to object to the processing of your personal data. We will comply with your request, unless we have a compelling overriding legitimate interest for processing or we need to continue processing your personal data to establish, exercise or defend a legal claim.
  1. The right to restrict the processing of personal data, if:

the accuracy of your personal data is contested by you, for the period in which we have to verify the accuracy of the personal data; or

the processing is unlawful and you oppose the deletion of your personal data and requests restriction; or

we no longer need your personal data for the purposes of processing, but your personal data is required by you for legal claims; or

you have objected to the processing, for the period in which we have to verify overriding legitimate grounds.

  1. The right to data portability. You may requests us to receive the personal data that concern you. You may also request us to send this personal data to a third party, where feasible. You only have this right if it regards personal data you have provided to us, the processing is based on consent or necessary for the performance of a contract between you and us, and the processing is done by automated means.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


At LIBE, we seek to maintain the integrity and security of your personal data. We have implemented and maintain appropriate physical, administrative, technical, and organisational measures to protect the personal data you provide us against unauthorized or unlawful access, use of disclosure, and against accidental loss, damage, alteration or destruction. We seek to store your personal data in secure operating environments that are not accessible to the general public, and to have security measures in place at our physical facilities to protect against the loss, misuse or alteration of your personal data by our employees or third parties. However, no data transmission over the internet or data storage environment can be guaranteed to be 100% secure, so we cannot give an absolute assurance that the personal data you provide to us will be secure at all times. LIBE will rely on you telling us if you experience any unusual events that may indicate a breach in your information security. We will then seek to investigate whether this was related to the data transmissions from or to LIBE and let you know what steps can be taken and have been taken to help rectify the problem.


LIBE is a general audience site and does not offer services directed to children. We do not knowingly collect data relating to minors. Should an individual whom we know to be a child under age 16 send personal data to us, we will delete or destroy such data as soon as reasonably possible.


Our site may include links to third party sites, plug-ins and applications. If you access other sites from the links provided on our site, the operators of these sites may be able to collect or share information about you. This information will be used in accordance with their privacy policy, which may be different from our Privacy Policy. We do not control these third-party websites and recommend that you review the privacy policies posted on these third-party websites in order to fully understand their procedures for the collection, use and disclosure of personal data.


Your personal data may be stored or transferred to countries outside the European Economic Area for the purposes described in this Privacy Policy. When we store or transfer your personal data outside the European Economic Area, we take the following precautions to ensure that your personal data is properly protected. Whenever we store or transfer your personal data outside the European Economic Area, we will do so in accordance with applicable law and we will ensure a similar degree of protection is afforded to it by implementing appropriate safeguards. Transfers of personal data are made: to a country recognised by the European Commission as providing an adequate level of protection, or; to a country which does not offer adequate protection but whose transfer has been governed by the standard contractual clauses of the European Commission or by implementing other appropriate cross-border transfer solutions to provide adequate protection.


We know that our business will continue to evolve, and, as such, from time to time this Privacy Policy may be reviewed and revised. LIBE reserves the right to change this Privacy Policy by posting the changes on its App. You can determine when this Privacy Policy was last updated by reviewing the LAST UPDATED legend stated on this Privacy Policy and any revisions will take effect upon posting. We will notify our members of material changes to this Privacy Policy by either sending a notice to the email address you provided to us or by placing a notice on our App. We encourage you to check this Privacy Policy from time to time to review the most current version.


If you have any questions or complaints about the processing of your personal data by us, please contact us at